About Us
Hooria Fashion — Pakistani Women’s Clothing & Fashion
Welcome to Hooria Fashion, a Pakistani women’s fashion brand bringing together elegance, contemporary style, and timeless Pakistani fashion. We offer a carefully curated range of women’s clothing designed for modern women who value sophisticated designs, beautiful details, versatile styles, and effortless elegance.
From everyday outfits to special-occasion dressing, our collections are created to give women more choices for expressing their individual style.
Our Founder
Rizwan Ali
Founder & Creative Visionary — Hooria Fashion
Hooria Fashion was founded with a vision to create a fashion destination where Pakistani women’s clothing, contemporary design, quality, and elegance come together.
The founder’s vision is to build Hooria Fashion into a trusted name in Pakistani fashion and women’s clothing online, offering carefully selected styles for everyday wear, formal occasions, festive celebrations, weddings, parties, and special moments.
Through a focus on design, customer experience, and evolving fashion trends, Hooria Fashion continues to grow while keeping elegance and individuality at the heart of the brand.
Meet Our Team
Behind Hooria Fashion is a dedicated team working together across fashion, product selection, quality, customer experience, e-commerce, operations, and brand development.
Syed Khizar Abbas Shah
Creative Director of Fashion & Product
Oversees fashion direction, collections, styling, visual identity, and creative development.
Syed Mehtab Nazar Shah
Head of E-Commerce & Digital Growth
Role: Leads Hooria Fashion’s online store, e-commerce strategy, digital marketing, SEO, online sales growth, customer journey, website performance, and digital campaigns.
Mohsin Ali
Operations & Fulfillment Manager
Oversees inventory, order processing, packaging, dispatch, and delivery coordination.
One Team. One Vision.
Every part of Hooria Fashion is supported by people who care about creating a better fashion experience—from selecting collections and preparing products to managing orders and supporting customers.
Our team works toward one goal: to make discovering and shopping for elegant Pakistani women’s clothing simple, inspiring, and reliable.
Our Fashion Collection
Explore Pakistani dresses, 2-piece suits, 3-piece suits, embroidered outfits, casual wear, formal wear, luxury formal suits, party wear, festive wear, and occasion wear.
Whether you are looking for an everyday outfit, a casual look, an embroidered formal suit, a festive dress, or an elegant wedding outfit, Hooria Fashion brings together styles for different occasions and personal preferences.
Our Vision
Our vision is to grow Hooria Fashion into a trusted destination for women’s fashion in Pakistan, recognized for elegant clothing, thoughtful collections, quality products, and a refined online shopping experience.
Our Commitment
We are committed to continuously improving our collections, product experience, customer service, and online shopping journey while introducing fresh styles that reflect the evolving world of Pakistani women’s fashion.
Hooria Fashion
Elegance. Style. Confidence.
